From this post, you can see a beauty was jogging in the Champs Elysees Avenue. Who's the lady? Maybe you have already had the answer. Yes, she's Sophie Marceau, a French individual actress, who is called "France Rose" by French citizens. Nature, health, confidence, and independence are her distinguishing features.
It seems that many people think the semblance of female is more important than the inherency, so they spend or want women spend a lot of time in making up or trying to be sexy but forget to improve the insides. However, Sophie's appearance overthrow that thought. Her independence produces her confidence and these two features make her more beautiful, even thought she doesn't make up and isn’t sexy. She herself prove the truth that inner beauty is able to promote outer beauty. It may sway some standards of beauty which only focus on faces or bodies.
This post is an ad for one Guerlain perfume called "Champs Elysees". It's effective to ask Sophie to be the "speakwoman", because she's not only a general beauty but also the lady who present wonderful spirits, such as independence. Furthermore, those spirits are the very ideas Guerlain wants this perfume to express . Since she corresponds with the product, I agreed with the way this image is used. It really gives customers a special feeling and a different understanding!
Good connection between the standards of beauty and the product being sold. I can see why you think this is an effective advertisement.
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